Hotel Continental Case Study Essay Essay Example

Hotel Continental Case Study Essay Essay In July 1989. Mr. Oscar Mendoza. proprietor of Triumph Tours read in the newspapers an advertizement for the leasing of Hotel Continental’s installations. During the last six months. Oscar Mendoza has been earnestly believing about runing a hotel to complement his travel bureau concern. Oscar Mendoza had been sing troubles in acquiring hotel adjustments for his circuit groups since last twelvemonth during the peak travel months of December. January. July and August. Hotel Continental is a 27 room hotel located in Diliman. Quezon City along Don Mariano Marcos Avenue. It has three map suites that can sit twelve to forty individuals. a java store. a fast nutrient cafeteria. a formal dining room and a swimming pool. During the last two old ages. the hotel incurred losingss of approximately P2 to 3 million pesos which led direction to the determination of renting out its installations ( See Exhibit A ) . We will write a custom essay sample on Hotel Continental Case Study Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Hotel Continental Case Study Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Hotel Continental Case Study Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The room capacity of the hotel is merely right for Triumph Tours’ demands during the peak months. â€Å"My travel concern can supply one-year capacity use of the hotel to every bit much as 40 % merely. † Oscar Mendoza told his Selling Manager. Ernesto de los Santos. â€Å"How do we make full up the staying 60 % ? Before Cory became President. I read in the day-to-day newspapers that most of these five-star hotels in Metro Manila were underutilized? What led to this state of affairs? Could you gather some informations that will assist me in make up ones minding whether or non I should offer for Hotel Continental? The information could besides assist me in calculating the appropriate command monetary value. † Ernesto de los Santos instantly called his staff after the meeting with Oscar Mendoza. He told his staff to garner natural informations related to the hotel industry. â€Å"Just give me the informations. It’s up to you how you will split the work. I’ll take attention of composing the study for the foreman. † he informed his staff. Several yearss subsequently. Oscar Mendoza found on his desk a package of information jointly submitted by two of the five staff members of the selling section ( See Exhibit B ) . Ernesto de los Santos instantly read the informations to see if he could fix a preliminary study for Oscar Mendoza. Q I.a. ) Central Problem †¢ Should Mr. Oscar Mendoza. proprietor of Triumph Tours. command for Hotel Continental to complement his travel bureau concern? If he would offer for Hotel Continental. how can his travel concern fill up the staying 60 % of the hotel’s one-year capacity which is underutilized? Statement of the Problem:Oscar Mendoza’s trouble in acquiring hotel adjustments during peak travel months b. ) Minor jobs †¢ What would be the appropriate command monetary value?†¢ What factors caused the incurred losingss of Hotel Continental and how Triumph Tours can work out the unprofitable event? II. Aim †¢ To place the factors that affect the use of hotel installations. Cite accomplishable ways on how Triumph Tours will be able to make full up the staying 60 % of Hotel Continental’s underutilized installations. †¢ To weigh the advantages and disadvantages of each option. In this survey. both of the cited schemes will be discussed. †¢ To come up with the best solution. III. Alternative Courses of Action 1. Bid for Hotel Continental 1. Advantages I. It will work out Mr. Mendoza’s job in acquiring hotel adjustments for his circuit groups during peak months. Since acquiring hotel accomodations might do him a batch of clip and command for Hotel Continental will salvage him much. two. It provides better service for his circuit groups. Of the fact that Hotel continental can suit all his groups and still has approximately 60 % installations left for use. three. It allows the bureau to suit more clients. 40 % for the circuit groups and 60 % for other clients. four. It attracts more clients ` ( e. g. travel bundle ) v. It can salvage clip alternatively of looking for other hotels which might stop up in failure and Hotel Continental already being leased by other companies. chances merely come one time. six. Its room capacity is merely right for his circuit groups. dining grosss for the travel bureau concern by fulfilling the demands of the circuit groups. 2. Disadvantages I. Hotel Continental has incurred losingss for last two back-to-back old ages. Victory Tours is challenged of this event and should come up with the best scheme on how to maximise net incomes and avoid. if non possible. decrease the sum of losingss and in clip arrive to a net income by changeless recovery and advanced programs. two. Merely 40 % of hotel installations will be utilized by the travel bureau yearly. this requires them immense attempt to be efficient in their resources and non stop up in underutilized public-service corporations. three. The location of the hotel is non strategic. There are many rivals at present and besides. at future. four. More capital is needed. Capital is a critical component of all organisations if one strives to roll up net incomes and remain in the competition. v. Merely during travel peak months does Mr. Mendoza encounters hotel adjustment jobs. six. 5-star hotels have history of underutilization before Cory Aquino’s term. †¢ Modernize the hotel’s installations Advantage: Modernizing installations and heightening services would exercise a pull on more tourers. increasing hotel tenancy rates. thereby intensifying hotel capacity use. And besides. the fact of a stiff competition among hotels. the action will take to a more competitory Hotel Continental with which clients can take from. Disadvantage: Modernization of installations would ask big sums of costs and affect employee hiring. †¢ Offer more services Advantage: Offer more services such as watering place. beauty salons. fittingness centres. dress shops. different eating houses and conference installations would take full advantage of the hotel’s capacity to provide to more countries of services. thereby maximising net incomes. Disadvantage: Offer more services would necessitate big sums of costs. employees. Besides. many who venture into enlargements fail at maximising net incomes. †¢ Find lesser cost alternate ways of operating concern activities Advantage: Based on the income statement of Hotel Continental. a big part of the losingss was due to the immense sums of operating disbursals. If those operations would be done utilizing lesser costs. there would be a important addition in the income of the hotel. Disadvantage: Searching for lesser cost alternate ways in runing the concern will take a batch of clip and resources. Besides. non all alternate ways are every bit good as what the concern used before. †¢ Advertise the hotel together with the travel agency’s offers Advantage: Ad non merely lets people know about the services rendered by the hotel. it besides creates the demand for them to avail of its merchandises and services. Disadvantage: Ad through a batch of signifiers of media requires a batch of costs. †¢ Expand the hotel into a hotel-resort concern Advantage: The transition of the hotel into a hotel and resort concern would non merely pull those professional clients. it would besides pull both tourers and locals. Since a batch of people are into loosen uping holidaies. providing to their demands maximizes the hotel’s capacity. Disadvantage: The transition of the hotel into a hotel and resort requires a batch of costs and non all ventures into the resort industry win. 2. Command for other hotels 1. Advantages I. There is a possibility of a less bid monetary value. There may be hotels in close bankruptcy or have suffered more losingss than Hotel Continental and is renting their installations at a much lower monetary value. two. There is a possibility that other hotels have non incurred losingss. It is non certain but one may happen other hotels that are in lease advertizement but have non suffered losingss. three. It will work out Mr. Mendoza’s job in acquiring hotel adjustments for his circuit groups during peak months. four. It provides better service for his circuit groups v. It allows the bureau to suit more clients. six. It attracts more clients ( e. g. travel bundle ) seven. There is a possibility that the other hotels are in a strategic location 2. Disadvantages I. It consumes more clip to garner informations and to seek for hotels in rental. uncertainnesss may come and either fulfill their concern or dissatisfy them. two. Room capacity may be excessively much or excessively less. Too much may besides necessitate extra programs in order to make full up the staying underutilized installations and excessively less might ensue to disappointing services and lower grosss. three. There is a possibility of a higher command monetary value. particularly for hotels that have non undergone losingss or other jobs. four. There is a possibility that no other hotels are for rental. 3. Construct ain hotel 1. Advantages i. Mr. Mendoza can decently turn to the demands of his circuit groups. They can stipulate their building harmonizing to the estimated demands of their travel bureau concern and be efficient of their resources ( e. g. adequate room capacity with 100 % use of the hotel installations ) . two. He can take a more strategic location for his hotel. They have the pick to make whatever they may in order to model a edifice that will suit their demands best. three. Complete authorization over the hotel for hey are the proprietor. 2. Disadvantages i. Mr. Mendoza needs most significantly a immense sum of money. Constructing a new edifice is non easy undertaking. get downing from the purchase of land for a strategic location. design and design. building workers. budget. and so on. two. Construction takes clip. undergoes many procedures. It is non a program which can be instantly accomplished. it requires months. old ages to complete. three. He bears all the hazards. Unexpected catastrophes. budget deficit. and some neglected minor jobs at the start that may go a big hinderance for the coating of the building and may impact the minutess of Triumph Tours. four. The entity ( travel bureau and hotel ) will be incurring more disbursals 4. Continue bureau operations without the hotel 1. Advantages i. Mr. Mendoza can concentrate betterments in his travel bureau. Less distractions can take to more concentration on the minutess of Triumph Tours. two. There are merely 4 travel peak months in a twelvemonth. 2. Disadvantages i. Mr. Mendoza continues to see troubles in acquiring hotel adjustments during travel peak months. two. It causes incommodiousness to his travel groups. To clients of the travel bureau. they may happen another travel bureau which they think will function them better because there are many rivals besides of Triumph Tours. IV. Recommendation We recommend that Mr. Oscar Mendoza of the Triumph Tours command for Hotel Continental and he must spread out the hotel into a hotel and resort concern. Besides. upon the transition. he must overhaul the installations of the hotel and he must open newer constitutions in the hotel. V. Conclusion Based on the income statement of Hotel Continental from 1987- 1988. a big part of the operating disbursals was due to the Property Operations. Maintenance and Energy Cost. Due to the out-of-date installations of the hotel. a batch of fixs and care were done which finally led to a strain in the hotel’s resources. Overhauling the hotel’s installations will decidedly cut down operating disbursals. Besides. offering newer and more varied services to the clients would increase the use of the hotel’s installations. Last. the transition of the hotel into a hotel and resort would pull more tourers and locals. thereby maximising the capacity of the hotel. Besides. the transition would set up a stable income for the concern because it would non merely roar in net incomes during peak seasons of Christmas and summer. it would besides offer installations for professional conferences every bit good as watering place. eating houses. fittingness centres among others which are non seasonal in nature.

A Rhetorical Analysis of U2s Sunday Bloody Sunday

A Rhetorical Analysis of U2s Sunday Bloody Sunday In this critical essay, composed in 2000, student Mike Rios offers a rhetorical analysis of the song Sunday Bloody Sunday by the Irish rock band U2. The song is the opening track of the groups third studio album, War (1983). The lyrics to Sunday Bloody Sunday can be found on U2s official website. The Rhetoric of U2s Sunday Bloody Sunday By Mike Rios U2 have always produced rhetorically powerful songs. From the spiritually driven I Still Haven’t Found What I’m Looking For to the blatantly sexual If You Wear That Velvet Dress, audiences have been persuaded to examine their religious doubts as well as to give in to their emotions. Never a band content in sticking to one style, their music has evolved and taken many forms. Their more recent songs show a level of complexity so far unsurpassed in music, drawing heavily on the ambiguity of paradox in songs like So Cruel while evoking sensory overload with the aid of the list structure in Numb. But one of the most powerful songs dates back to their early years, when their style was Senecan-like, seemingly simpler and more direct. Sunday Bloody Sunday stands out as one of U2’s finest songs. Its rhetoric is successful because of its simplicity, not despite it. Written in part as a response to the events of January 30, 1972 when the Paratroop Regiment of the British Army killed 14 people and wounded another 14 during a civil rights demonstration in Derry, Ireland, Sunday Bloody Sunday takes hold of the listener instantly. It is a song speaking against not only the British Army, but the Irish Republican Army as well. Bloody Sunday, as it has come to be known, was only one act in a cycle of violence claiming many innocent lives. The Irish Republican Army was certainly contributing to the bloodshed. The song begins with Larry Mullen, Jr. beating his drums in a martial rhythm that connotes visions of soldiers, of tanks, of guns. Although not original, it is a successful use of musical irony, enveloping a song of protest in the sounds usually associated with those it is protesting against. The same can be said of its use in the cadence-like foundations of Seconds and Bullet the Blue Sky. Having grabbed hold of the listener’s attention, Th e Edge and Adam Clayton join in with lead and bass guitars respectively. The riff is as close to concrete as sound can get. It is massive, almost solid. Then again, it has to be. U2 is endeavoring upon a subject and theme wide in scope. The message carries a great deal of significance. They must connect with every ear, every mind, every heart. The pounding beat and the heavy riff transport the listener to the scene of the killings, appealing to pathos. A violin glides in and out to add a softer, delicate touch. Caught in the musical attack, it reaches out to the listener, letting him or her know that the song’s grip will not strangle, but the firm hold must be kept nonetheless. Before any words are sung, an ethical appeal has taken shape. The persona in this song is Bono himself. The audience knows he and the rest of the band are Irish and that, although not personally familiar with the event that gives the song its title, they have seen other acts of violence while growing up. Knowing the band’s nationality, the audience trusts them as they sing about the struggle in their homeland. Bono’s first line makes use of aporia. I can’t believe the news today, he sings. His words are the same words spoken by those who have learned of yet another attack in the name of a great cause. They express the confusion such violence leaves in its aftermath. The murdered and the wounded are not the only victims. Society suffers as some individuals continue to try and comprehend while others take arms and join in the so-called revolution, continuing the vicious cycle. Epizeuxis is common in songs. It helps to make songs memorable. In Sunday Bloody Sunday, epizeuxis is a necessity. It is necessary because the message against violence must be drilled into the audience. With this end in mind, epizeuxsis is modified to diacope throughout the song. It is found in three different instances. The first is the erotesis How long, How long must we sing this song? How long? In asking this question, Bono not only replaces the pronoun I with we (which serves to draw the members of the audience closer to him and to themselves), he also implies the answer. The instinctive reply is that we should not have to sing this song any longer. In fact, we should not have to sing this song at all. But the second time he asks the question, we are not so sure of the answer. It ceases to be erotesis and functions as epimone, again for emphasis. Furthermore, it is somewhat akin to ploce, in that its essential meaning changes. Before repeating the How long? question, Bono uses enargia to vividly recreate violence. The images of broken bottles under children’s feet [and] bodies strewn across a dead end street appeal to pathos in an effort to disturb the listeners. They are not disturbing because they are too horrible to imagine; they are disturbing because they do not have to be imagined. These images appear too often on television, in newspapers. These images are real. But Bono cautions against acting solely based on the pathos of a situation. To keep his pathetic appeal from working too well, Bono sings that he won’t heed the battle call. A metaphor for refusing the temptation to avenge the dead or hurt, this phrase conveys the strength needed in doing so. He employs antirrhesis to support his statement. If he allows himself to be seduced into becoming a rebel for the sake of revenge, his back will be put against the wall. He will have no further choices in life. Once he picks up a gun he will have to use it. It is also an appeal to logos, weighing the consequences of his actions beforehand. When he repeats How long? the audience realizes that it has become a real question. People are still being killed. People are still killing. It is a fact made all too clear on November 8, 1987. As a crowd gathered at Enniskillen town in Fermanagh, Ireland, to observe Remembrance Day, a bomb placed by the IRA was detonated killing 13 people. This sparked the now infamous dehortatio during a performance of Sunday Bloody Sunday that same evening. Fuck the revolution, Bono declared, reflecting his anger and the anger of his fellow Irishmen at another senseless act of violence. The second diacope is tonight we can be as one. Tonight, tonight. Utilizing hysteron proteron to emphasize tonight and therefore the immediacy of the situation, U2 offers a solution, a way in which peace can be restored. Clearly an appeal to pathos, it evokes the emotional comfort gained by human contact. The paradox is easily dismissed by the hopefulness resonating in the words. Bono tells us it is possible to become one, to unite. And we believe himwe need to believe him. The third diacope is also the major epimone in the song. Sunday, bloody Sunday is, after all, the central image. The use of diacope differs in this phrase. By placing bloody within the two Sundays, U2 demonstrates how significant this day is. To many, thinking of the date will forever be linked with remembering the brutality inflicted on that date. Surrounding bloody with Sunday, U2 forces the audience to experience, at least in some way, the link. In doing so, they provide a manner by which the audience can further unite. U2 employs various other figures to persuade their audience. In the erotesis, there’s many lost, but tell me who has won? U2 extends the battle metaphor. There is an example of paronomasia in lost. In relation to the battle metaphor, which is now the struggle to unite, lost refers to the losers, those who have fallen victim to the violence by either partaking in it or experiencing it. Lost also refers to those who do not know whether to refrain or take part in the violence, and do not know which path to follow. Paronomasia is used earlier in dead end street. Here dead means physically the final portion of the street. It also means lifeless, like the bodies strewn across it. The two sides of these words express the two sides of the Irish struggle. On one hand there is the idealistic cause for freedom and independence. On the other there is the result of trying to attain these goals through terrorism: bloodshed. The battle metaphor continues when Bono sings the trenches dug within our hearts. Appealing to emotion again, he compares souls with battlefields. The paronomasia of torn apart’ in the next line supports the metaphor by illustrating the casualties (both those physically torn and hurt by bombs and bullets, and those torn and separated by allegiances to the revolution). The list of victims is displayed as a tricolon to suggest no importance of one over any other. Mother’s children, brothers, sisters, they are all equally cherished. They are all also equally vulnerable, likely to fall victim to the often random attacks. Finally, the last stanza contains a variety of rhetorical devices. Like the paradoxical solution suggested in the opening stanza, the paradox of fact being fiction and television reality is not difficult to accept. To this day there remains controversy over the shootings that occurred more than twenty-five years ago. And with both major protagonists in the violence distorting the truth for their own sake, fact is certainly capable of being manipulated into fiction. The terrible images of lines 5 and 6 support the television paradox. This phrase and the antithesis we eat and drink while tomorrow they die add to the sense of perplexity and urgency. There is also a trace of irony in enjoying basic human elements while the next day someone else dies. It causes the listener to ask him or herself, who are they? It causes him or her to wonder if it could be a neighbor, or a friend, or a family member that dies next. Many probably think of those who have died as statistics, numbers in a grow ing list of murdered. The juxtaposition of we and they confronts the tendency to distance oneself from unknown victims. It asks that they be considered as people, not numbers. Another opportunity for unification is thus presented. Besides uniting with each other, we must also unite with the memories of those slain. As the song heads towards the closing diacope, one last metaphor is employed. To claim the victory Jesus won, sings Bono. The words immediately connote the blood sacrifice particular to so many cultures. The listener hears victory, but also remembers that Jesus had to die in order to achieve it. This makes an appeal to pathos, stirring religious emotions. Bono wants the listener to know that it is not an easy journey he is pleading for them to embark on. It is difficult, but well worth the price. The final metaphor also appeals to ethos by linking their struggle to that of Jesus, and therefore making it morally right. Sunday Bloody Sunday remains as powerful today as it was when U2 first performed it. The irony of its longevity is that it is still relevant. U2 would no doubt rather they did not have to sing it anymore. As it stands, they will probably have to continue singing it.

TPM components, TPM keys Research Paper Example | Topics and Well Written Essays - 1000 words

TPM components, TPM keys - Research Paper Example Attestation on the other hand is a verification process of the computer’s trustworthiness and determining if it has been breached or not. Other devices such as network equipment and mobile phones can be computed using TPMs (Trusted Computing Group, 2012). In summary, the TPM has four main functions which include platform monitoring, secure storage, encryption operations and authentication services (Hewitt, 2006). Operations on sensitive data can only take place in special locations, called shielded locations, which must be incorporated in the TPM. It should be impossible for user programs to access these locations. Protected capabilities are the set of commands which one can use to access the shielded locations. This set of commands protect the shielded locations and report integrity measurements at the same time. The TPM has several major components which are illustrated in the following diagram. TPM COMPONENTS The SecureI/O component It is a control component that manages th e TPM’s information flow to the outside and also controls and routes internal signals (Hewitt, p.3). The I/O encodes and decodes the information passing over the internal and external buses (Gunupudi, p.11). The Cryptographic Co-Processor This is a major subdivision of the TPM containing various cryptographic engines. The RSA key generator, RSA encryption/decryption and SHA-1 engine must be included in its functionality (Microsoft 2012). Other asymmetric algorithms such as DSA or elliptic curve, are allowed by the specification. The strength of 2048 bit RSA key should be the threshold of all storage and identity keys as this is enough to offer sufficient protection from malicious access. Digital signatures and encryptions are made using the RSA algorithm. If RSA encryption is not used when a signing is done within the TPM, it stands the risk of being rejected by other TPM devices. The engine must support key sizes ranging from 512,768, 1024 and 2048 bits. The minimum recommen ded size is 2048 bits. The specified public exponent of RSA is (2raised to 16 +1). The SHA-1 engine requires 160-bit keys and provides the primary hash algorithm used by the TPM. The implementations of the HMAC engine are dictated in RFC 2104. It involves turning a keyless hash function in to a keyed hash by incorporating a cryptographic key. This will allow the chip to detect proof of knowledge of Auth Data and also ensure that authorized incoming requests have not been tampered with (Hewitt, p.4). The TPM also uses the symmetric encryption algorithm internally because they cannot have user-accessible interfaces. They are used in encrypting internal data that was fed in to the TPM from an outside source and encrypting authentication exchanges. Other algorithms such as AES are allowed by the specification depending on the sufficiency preference of the implementer (Hewitt, p.5). The Key Generator It’s a protected capability function that manages the generation of keys and nonc e (Gunupudi, p.12). The keys generated are used for encryption.The specification of the key generator is not strict. It however emphasizes that data that has existed in a non-protected location as a key should not be used. The specification also requires that all nonces be from the TPM’s Random Number Generator (Hewitt, p.5). The Random Number Generator It’s the source of entropy in the TPM (Gunupudi, p.12). It consists of a post-processor with a hashing