Marketing and management Assignment Example | Topics and Well Written Essays - 2500 words

Marketing and management - Assignment Example 1 Advise on Internal Marketing for Rosemary and Her Staff Members Development in Internal Marketing In simple words, marketing can be referred as identifying and meeting human as well as social needs. Appropriate and excellent marketing are the ingredients of success for business in modern times (Kotler, 1972). The importance of marketing needs should be well communicated to Rosemary and her staffs. The behaviour of Rosemary and her staff members can be changed with the strategy of social marketing. This strategy combines excellent factors from traditional approach towards the social changes within an integral plan and framework for action and also utilizes and advances towards the technology and marketing skills (Pichop & Mndiga, 2007). Social marketing is applied to influence people towards their behaviour in improving their health, protecting environment and contributing to the society (Kotler & Et. Al., 2002). This strategy of social marketing will assist in development in the ma nagement of staff members. Rosemary King should apply this strategy as the organization is dealing in the health care sector. There is evidence of the application of this strategy in this sector and it has achieved success as well. The social marketing strategy follows systematic procedure that allows enhancing efficiency of the marketing activities. In the first phase of the strategy, the social marketing environment is determined. In this process, the program that needs to be focused is determined, the objective is identified, and an analysis of strength, weakness, opportunity and threat (SWOT) along with reviews are done. In the second stage, target audience are identified and selected with set of goals and objectives and then the competitive forces and target audiences are analyzed. After this, market’s four Ps (Product, Price, Place and Promotion) are analyzed to suit the best marketing strategy. After completion of these stages, development of plan for monitoring and ev aluation is designed, budgets and sources of finance are identified and finally implementation is made (Kotler & Et. Al., 2002). Customers have been an important factor and their needs and wants ought to be identified appropriately in order to provide their requirements. Marketing has been centrally customer focused and Rosemary also needs to follow the same strategy and see that the staffs also try to identify the exact requirements of customers and provide them the desired requirements (Rust & Et. Al., 2004). There are conflicts in situations where owner-manager deals directly with customers. In this situation, solving the problem is a long process and it requires more time. In this case, Rosemary being the owner manages marketing activities and takes every marketing decision. The organization has now grown bigger and she needs to hire executives to manage the market efficiently. This will reduce the conflicts among staffs, owner and customers (Armstrong, 2010). Marketing manager will motivate the management and staffs. Appointment of marketing manager by Rosemary will allow the manager to plan and

Thurgood Marshall and his impact on the American civil rights movement Term Paper

Thurgood Marshall and his impact on the American civil rights movement - Term Paper Example He is recognized for making contributions to race and gender equality as well as the rights of an accused. He was born on 2 July 1908 in Baltimore, Maryland and attended the Samuel Coleridge Taylor Elementary School and Booker T. Washington Junior High. Thurgood Marshall’s parents were mulattoes who could trade their ancestry to a nineteenth-century Congo slave who have caused much trouble for his master that he was set free. The former slave was Thurgood’s Marshall’s great grandfather. Thurgood Marshall’s father was a waiter and amateur writer while his mother was a schoolteacher. During his elementary years, Thurgood Marshall â€Å"was best remembered† to be on the front row so teachers could see him closely. He was also described as to have â€Å"enjoyed teaching the girls while he was in school†. According to Thurgood Marshall, himself, he was born Throughgood Marshall but after growing tired of spelling his long first name, he shorted his name to Thurgood when he was in second grade. Thurgood Marshall had revealed that although they had lived on a respectable street but behind them were â€Å"back alleys where the roughnecks and the tough kids hung out.† Further, Thurgood Marshall had revealed that every dinnertime, his mother had to go to the front door to call her brother but had to use the backdoor to call him for dinner. 12 In 1921 to 1925, Marshall attended the Colored High and Training School that became the Frederick Douglass High School in 1923.13 The Colored High and Training School was known as an all-black school with no school library, no cafeteria, and no gym when Thurgood Marshall was enrolled.14 The school was â€Å"so overcrowded that half-day sessions were held to accommodate all students†. 15 Students in the school were divided based on perfor mance and Marshall had belonged to the best students of the school.16 Nevertheless, Marshall was known as a prankster and his â€Å"antics† usually sent him to punishment.17 The main form of punishment then was to put the punished in the school basement to memorize the US Constitution.18 From the experience, Marshall recounted later, that came to know the US Constitution by heart.19 Marshall was a figure on the high school campus because of his participation and success in his school’s debate team.20 Marshall married Vivian Burey in 1923.21 In 1924, he graduated from high school at the top three of his class after maintaining a grade of B average. 22 In 1930, Marshall graduated cum laude from the Lincoln University in Lincoln, Pennsylvania.23 Lincoln University was known as the â€Å"Black Princeton† because it was founded and ran â€Å"by the same Presbyterians who ran Princeton University†. 24 In Lincoln University, despite graduating at the top of his class, many thought he never studied.25 One friend even described him as someone who was the least likely to succeed.26 In Lincoln University, Thurgood Marshall was known as a great pinochle player, fan of cowboy movies, and connoisseur of comic books. 27 On his second year in the university, Marshall joined the Alpha Phi Alpha, a fraternity described as â€Å"elite† and composed of â€Å"mostly light-skinned boys†.28 Thurgood Marshall was known to have â€Å"enjoyed† hazing the younger students and â€Å"did so in such an aggressive manner that he got kicked out school, along with 25 other sophomores†.29 However, Marshall and the rest of his companions were readmitted after they wrote and sign a confession of admission to the University.30 Marshall initially intended to attend the University of Maryland Law School but found out that only two black students had graduated from the law school in Maryland. 31 Further, he